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What readers say
Marketing Is the Company
★★★★★ EXCELLENT“Marketing Is the Company” offers a truly innovative approach to managing corporate dynamics and driving cross-functional cooperation. The book brilliantly redefines the role of marketing, positioning it not as an isolated, standalone department, but as a fundamental pillar supporting the CEO and the entire organization. It stems from a realistic, unflinching analysis of internal company politics and dynamics, written through the lens of someone who has clearly experienced them firsthand from the inside. Highly recommended for any business professional.
Emanuele